Accessibility & ADA Compliance
Accessible by default. Compliant on purpose.
Every site we build meets WCAG 2.2 AA — the standard behind ADA and Section 508. Here's what that means for your business, and how we help you stay protected.
This isn't our headline product — it's something we believe every business deserves, done right.
The plain version
What web accessibility actually means
“Web accessibility” means people with disabilities — vision, hearing, motor, or cognitive — can actually use your website: read it, navigate it with a keyboard or screen reader, and complete the things they came to do. The Americans with Disabilities Act (ADA) and Section 508 are widely applied to business websites, and the yardstick is WCAG 2.2 Level AA.
Done right, it's simply good craftsmanship — and it widens your audience. Done poorly (or ignored), it shuts customers out and exposes you to complaints.
How we keep you compliant
Accessibility is built into the platform
Not a checkbox at the end — it's enforced at every step, on every Rovvi site. Click any item for the details.
About accessibility demand letters
A wave of opportunistic “demand letters” and lawsuits targets small businesses with boilerplate accessibility claims — often produced by automated scans, sent in bulk, and designed to pressure a quick settlement. Being inaccessible is a real problem worth fixing; being targeted by a bad-faith claim is a different problem worth standing up to.
Our position is simple: we'd rather you have a genuinely accessible site and the evidence to prove it than pay to make a threatening letter go away. If you've received one — or you just want to know where you stand — we can help.
Accessibility & ADA — FAQ
- Is my business legally required to have an accessible website?
- In the U.S., the ADA and Section 508 are widely interpreted to apply to business websites, and many states have their own requirements. The practical standard courts and regulators point to is WCAG 2.1/2.2 Level AA. Even where it is not strictly mandated, an accessible site reaches more customers and reduces legal exposure.
- What is WCAG 2.2 AA?
- The Web Content Accessibility Guidelines (WCAG) are the international standard for accessible web content. Level AA is the commonly required tier. Every Rovvi site is built to WCAG 2.2 AA — covering contrast, keyboard access, text alternatives, and more.
- I received a website accessibility demand letter. What should I do?
- Don’t panic, and don’t ignore it. Many demand letters use boilerplate claims generated by automated scans and target large numbers of small businesses. Get a real, current accessibility assessment of your site so you know your actual standing, document your remediation, and seek qualified legal advice. If your site is built and maintained on Rovvi, you already start from a WCAG 2.2 AA baseline — we can provide an assessment to support your response.
- Does a compliant site guarantee I won’t face a claim?
- No vendor can honestly promise immunity from a claim — anyone who guarantees that should be treated with caution. What a genuinely accessible site does is remove the underlying barriers, give you evidence of conformance, and put you in a strong, defensible position rather than an exposed one.
- Can Rovvi help fix an existing site that isn’t accessible?
- Yes. We offer accessibility assessments and remediation as a service, and we can rebuild or migrate your site onto the Rovvi platform where accessibility is maintained by default. Reach out and we’ll scope it with you.
This page is general information, not legal advice. For your specific situation, consult a qualified attorney.